Performance anxiety has a way of magnifying itself. The more you worry about getting or staying erect, the harder it becomes to access arousal, and the next encounter carries more pressure than the last. By the time men end up in my office, they have usually tried willpower, white-knuckling through sex with gritted teeth and a pasted-on smile. That never works for long. What changes the trajectory is learning how anxiety, physiology, and relationship dynamics interact, then applying targeted tools from erectile dysfunction therapy and sex therapy that retrain the body and quiet the mind.

How anxiety hijacks arousal
Erections are a blood flow event controlled by the autonomic nervous system. When the sympathetic system dominates, your body prepares for action. Heart rate rises, blood shifts to large muscle groups, and digestion slows. Sexual arousal draws on the parasympathetic system. You need a sense of safety, curiosity, and some room to let desire drift in. If your brain interprets sex as a test, your system shifts toward threat, not toward openness. You cannot white-knuckle your way into parasympathetic arousal.
Most clients describe a similar progression. The first blip might be a tired night or too much alcohol. The second time, they remember the first and tense up. By the third or fourth, they are scanning themselves for erection quality more than feeling into touch. We call this spectatoring, the mental habit of stepping outside yourself to watch and evaluate your performance. Spectatoring interrupts erotic attention. It also fuels catastrophic thoughts: I am failing, my partner will leave, this proves I am not a real man. In therapy, we treat those thoughts as symptoms of anxiety, not reflections of truth.
The first assessment that actually helps
Good erectile dysfunction therapy starts by mapping out the system, not rushing to a single fix. That means a medical check, a psychological map, and a relationship scan. I ask clients to bring recent lab results if they have them. If not, I suggest a visit with a primary care clinician or urologist to screen for metabolic or vascular contributors. Blood pressure, fasting glucose or A1C, and a lipid panel provide useful context. If you are on medications that can affect sexual function, like some SSRIs or finasteride, we consider dose adjustments with the prescriber.
I also ask pointed questions about timing. Morning erections often persist in psychogenic erectile difficulties, which can be reassuring. Erections that weaken after penetration sometimes point to performance pressure rather than a physiological inability. If porn use is heavy, especially with rapid scrolling and novelty seeking, we discuss conditioning and pacing. Alcohol, sleep debt, and high-intensity training without adequate recovery also matter more than most people think. I have seen men cut weekday drinking, add 45 minutes of earlier bedtime, and notice a change within two weeks.
On the relationship side, we examine unspoken agreements. Many couples avoid sex after a few difficult attempts to dodge discomfort, which paradoxically cements anxiety. Others push harder, packing more pressure into each encounter. In couples sex therapy, I encourage a clear reframe. The goal is intimacy and exploration, not penetration on a clock. A couple that buys into this shift can transform the climate in weeks.
Tools that lower the temperature in the room
You cannot force arousal. You can only set conditions that make it more likely. In practice that means scheduling low-pressure encounters, narrowing the goal to discovery and touch, and using proven exercises to rebuild erotic attention. The work is structured, but it does not have to feel clinical. In fact, the more it feels like play, the better.
I teach a progression adapted from sensate focus, a cornerstone of sex therapy. We begin with non-genital touch while the receiver gives simple feedback about pressure, pace, and place. The giver practices breathing and noticing, not performing. Sessions last 10 to 20 minutes at first. Penetration and explicit genital focus are off the table early on, which reduces the performance frame. Couples are often skeptical until they feel the relief of a plan that does not hinge on erection.
When performance anxiety has roots in past traumatic experiences, intrusive memories, or body-level startle responses, I often layer in EMDR therapy. Targeting specific memories or sensations, we use bilateral stimulation to help the nervous system process stuck material. For some men, an early episode of humiliation or a painful medical procedure created a reflexive tightening they could never quite place. EMDR can reduce that reflex. It is not magic, and it sits alongside the other tools, but I have seen it shift entrenched patterns when talk alone did not.
Confidence is not the starting point, it is the outcome
Men often say they will feel confident once the erection problem is solved. Therapy flips that sequence. You build confidence by stacking tolerable wins, not by guaranteeing outcomes. The first win might be staying engaged with your partner’s breathing for two minutes without drifting into a self-check. The next win might be noticing a partial erection while kissing and not interrogating it. Erections that come and go without panic are progress.
PDE5 inhibitors like sildenafil and tadalafil belong here, as tools rather than crutches. Used thoughtfully, they break the anxiety loop by increasing the probability of an erection when arousal is present. I tell clients the medication is not arousal in a pill. It is more like traction on a steep trail. Take it 30 to 60 minutes before a planned encounter, on a relatively empty stomach for sildenafil, and expect that curiosity and pleasure still do the heavy lifting. Many couples use medication consistently for a few months, then taper as new habits take hold. Others keep it as a safety net for higher-stakes moments, like travel or reunions.
Vacuum erection devices and constriction rings can also play a role, particularly when blood flow is limited, but they ask for a little choreography. The couples who succeed with devices treat them as part of a shared ritual rather than a last-minute scramble. Smooth logistics lower stress. I practice the steps with clients in session using demos, so partners feel comfortable handling the gear without fumbling.
What happens in erectile dysfunction therapy, session by session
The initial sessions map the territory. We set a shared goal that is measurable and realistic, like three scheduled touch sessions per week for one month, with no requirement of penetration. We identify shows of goodwill that keep intimacy alive outside the bedroom. Each week includes brief skills training. I might coach diaphragmatic breathing with a four-second inhale and a six-second exhale, or a micro check-in script couples read aloud before touch begins. The point is to create familiar cues that say to your nervous system, this is safe ground.
In later sessions we introduce graded exposure to performance triggers. If condoms are a stressor, we practice putting one on while maintaining erotic focus. If a partner’s facial expressions set off worry, we build a plan for asking for reassurance without derailing momentum. We also develop alternative scripts for nights when erections are partial or absent, like focusing on oral sex, manual stimulation, or using a vibrator on a partner. Couples who resist this flexibility suffer more. Those who embrace it discover that satisfying sex is not a single act but a menu.
Cognitive tools help interrupt catastrophic thought spirals. I ask clients to write down their three most frequent performance thoughts, then we evaluate each along two axes: evidence and utility. A thought might feel true in the moment, but if it consistently reduces arousal or sours connection, we sideline it. Replacements are not affirmations. They are grounded counter-statements, like I can be engaged and kind whether I am hard or soft, or Desire is allowed to warm up slowly. Rehearsed quietly during touch, these lines reorient attention.

When your partner carries their own pain
An under-discussed dynamic: your partner might be bracing too. If penetration has become painful for them, especially with vaginismus or pelvic floor hypertonicity, anxiety is often mirrored. In those cases, vaginismus therapy and pelvic floor physical therapy can be the parallel track that opens space for both of you. I have worked with couples where the man’s erection difficulties softened right as his partner learned to down-train her pelvic floor and use graded dilators with a therapist. The relief of not trying to push through pain removed an invisible deadline.
Couples sex therapy addresses these cross-currents directly. We rehearse conversations that separate the person from the problem. A simple structure helps: name the shared goal, acknowledge the present challenge without blame, and propose a next experiment. For example, I want our sex life to feel fun again. Right now, the moment we reach for penetration, both of us tense. Tonight, let’s follow the touching plan for 15 minutes and stop there. Consistency turns that script into a vibe, and libido thrives in that climate.
Case snapshots that show the work
A client in his late thirties, fit and successful, arrived saying that erections were fine alone but unreliable with his girlfriend of two years. He had started to avoid her gaze during sex. On assessment, he was drinking two glasses of wine most nights and sleeping six hours on weekdays. Morning erections were strong. We paused alcohol on weeknights and set a sleep target of seven and a half hours. He and his partner committed to three sensate focus sessions weekly with a five-minute check-in beforehand and no penetration for three weeks. He also took low-dose tadalafil daily as a scaffold. By the fourth week, erections during partnered touch returned. We tapered medication gradually and added playful condom practice. Six months later, they still keep one night per week for non-goal-oriented touch as maintenance.
Another man, early fifties with well-controlled type 2 diabetes, had inconsistent erections and a long history of shutting down when he felt judged. He and his wife loved each other, but their conversations devolved into silence after sexual misfires. Labs showed mild dyslipidemia. We involved his primary care clinician to optimize statin therapy and added a PDE5 inhibitor for sexual attempts. In sessions, we used EMDR to process a humiliating locker room event from high school that he had never told anyone about. The blend of biomedical tuning, trauma processing, and couples scripts moved them forward. Erections improved, but more important, they learned to narrate the moment rather than retreat.
When medical conditions are part of the picture
Cardiovascular health and erection quality walk together. The penile arteries are small, so reduced endothelial function often shows up there first. If you are over 40 and new erectile difficulties have appeared over the last year, treat it as a prompt to review heart health, not just a bedroom problem. Smoking, hypertension, uncontrolled diabetes, and sedentary habits all create friction. Even a modest walking program, 30 minutes most days, and resistance training twice a week can improve endothelial function. Men sometimes dismiss this as generic advice, but I have seen steady exercise move the needle more than expected.
Medications matter too. Some antidepressants dampen arousal or make orgasm difficult. That does not mean you must choose between mental health and sexual function. Collaborate with the prescriber. Options include dose timing, switching to a different class, or adding a countervailing agent. Do not adjust on your own. If you use recreational substances before sex, especially cannabis concentrates or cocaine, consider that they can complicate arousal. Cleaner data, fewer variables, makes therapy more effective.
Neurological conditions and pelvic surgery can alter nerve pathways and blood supply. After prostate surgery, for example, the return of erections can take months to years. Patience, vacuum devices, penile rehabilitation protocols, and creative sensual practices become the core of therapy. Couples who grieve the change honestly adapt better than those who pretend the old pattern will simply return.
The role of porn and pacing
I am not anti-porn by default. The question is whether your current habits align with your goals. Rapid-scrolling novelty trains your brain to expect external stimulation shifts every few seconds. Partnered sex rarely moves like that. If porn has become a nightly, low-arousal ritual, or if your masturbation technique involves a grip or speed that does not translate to partnered touch, retraining helps. I ask clients to take a 30 day reset or shift to slower, narrative erotica, then practice mindful masturbation that matches the pressure and pace of partnered sex. The first weeks can feel dull. Then sensation returns in a different register.
Anxiety management you can feel
It is easy to say relax, much harder to train a body to do it on cue. Start with breath. A longer exhale engages the parasympathetic system. Four counts in, six counts out, repeated for two minutes before and during touch, sets a baseline. Add attention anchors. Press your tongue lightly to the roof of your mouth, notice the sensation of your partner’s skin under your palm, and refrain from commentary. The ability to re-enter the moment after distraction is like a muscle. It strengthens with reps.
I also use brief visualization, but not of perfect sex. Imagine three minutes of staying with your partner’s face, breath steady, while your arousal rises and falls without panic. See yourself placing a hand on your chest if you tense, then returning to sensation. Keep it under five minutes. Rehearsals that mirror difficulty build useful neural tracks.
A short plan you can try this month
- Schedule three 20 minute intimacy sessions per week with your partner, no penetration and no goal of orgasm for the first two weeks. Practice four-six breathing together for two minutes before each session, then agree on one cue word you will use if either of you starts to spiral. If medication is appropriate and prescribed, use it as a scaffold for planned sessions, not as a last-ditch fix in panic. Replace one nightly porn session with mindful solo touch twice a week, matching speed and pressure to real-life partnered touch. End each intimacy session with a one minute share: one thing you liked, one thing to repeat next time.
Common detours and how to navigate them
Some couples race back to penetration the moment a single good erection shows up. That urge is understandable, and it often restarts the anxiety cycle. Keep the graduated plan another few weeks even after success. Others abandon the plan when life gets busy. I ask for a minimum dose. Two sessions per week sustained for a month beats five sessions for one week followed by nothing. Finally, some people hold onto a fixed story, like I am broken or I need to be hard on demand or it is not real sex. Those beliefs have a grip, but they are not laws. In couples sex therapy, rewriting those scripts is central work.
For men in LGBTQ relationships, performance anxiety shows up too, framed by different expectations. Penetration may or may not be central. We define satisfying sex on your terms. Mixed-orientation couples and those negotiating erectile devices or sex toys face similar questions: What counts as success for us now. When partners align on that question, the pressure drops.
When to consider specialized therapies
If your anxiety is tied to specific events, or if you notice body-level reactions that feel older than the current relationship, EMDR therapy can be a strong addition. It does not replace skills practice or medical support, but it loosens knots that otherwise hold tight. If your partner experiences pain with penetration, coordinate with a provider who offers vaginismus therapy or pelvic floor physical therapy while you continue your erectile work. Progress on both fronts tends to multiply.
If sexual communication stalls or fights recur around the same themes, couples sex therapy can reset patterns. You will learn to mark the difference between content, like who said what, and process, like what happens to each of you when sex becomes a test. That distinction changes the conversation.
What success actually looks like
Clients often imagine a single turning point, a night when everything flips. Real-life success is quieter. It looks like laughing together when a condom slips and starting over without dread. It looks like a partial erection that does not end the evening, a partner who enjoys receiving and does not catalogue every outcome, a body that responds more often because it trusts the environment. After two to three months of steady work, most couples I see report more reliable erections and a wider repertoire. After six months, the new pattern feels natural. Some pairs keep a monthly skills session with me as a tune-up, the way you would maintain any important system.
The paradox strikes most men at the same moment. The less I try to make an erection happen on command, the more it happens. That is not laziness, it is physiology. You created conditions where arousal can grow rather than forcing it to perform under inspection.
A final nudge toward momentum
You do not need to feel ready before you begin. Pick a start date, share this plan with your partner, and commit to four weeks. Bring in professionals where needed. A urologist can evaluate blood flow and hormones. A therapist trained in erectile dysfunction therapy and sex therapy can guide the art of practice and the science of anxiety. If trauma lives in the background, ask about EMDR therapy. If your partner has pain or fear of pain, seek clinicians who offer vaginismus therapy. Build a small team, assemble a simple routine, and allow confidence to emerge from repetition, not https://www.creatingchangela.com/wp-includes/css/dashicons.min.css from promises.
Sex is not a test. It is a language of touch, breath, pressure, and play. When you take pressure off performance and reintroduce curiosity, your body often remembers how to speak.
Address: 337 S. Beverly Drive, Suite 201, Beverly Hills, CA 90212
Phone: (310) 963-4216
Website: https://www.creatingchangela.com/
Email: [email protected]
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Monday: 9:00 AM - 9:00 PM
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The practice helps clients address intimacy concerns, sexual dysfunction, erectile dysfunction, anxiety, depression, grief, codependency, and relationship stress.
Beverly Hills clients looking for a marriage and relationship-focused therapist can explore support for communication, premarital counseling, intimacy challenges, and major life transitions.
Creating Change LA also offers specialized care for concerns such as painful sex, postpartum sexuality, polyamory and open relationship navigation, and sexual confidence.
The practice emphasizes a nonjudgmental, curiosity-driven approach that blends talk therapy, mindfulness, and empowerment-based work.
People in Beverly Hills and Los Angeles who want support with both emotional and relational concerns can find individual and couples-focused psychotherapy in one setting.
The team includes therapists with specialty training in sex therapy, intimacy concerns, and relationship dynamics.
To learn more or request a free phone consultation, call (310) 963-4216 or visit https://www.creatingchangela.com/.
A public Google Maps listing is also available for location reference alongside the official website.
Popular Questions About Creating Change LA
What does Creating Change LA specialize in?
Creating Change LA specializes in sex therapy, erectile dysfunction therapy, couples sex therapy, and general psychotherapy for individuals and couples.
Is Creating Change LA located in Beverly Hills?
Yes. The official website lists the office at 337 S. Beverly Drive, Suite 201, Beverly Hills, CA 90212.
Who leads the practice?
The official site identifies Natalie Finegood Goldberg, LMFT, CST-S, as the Clinical Director of Creating Change LA.
Does the practice help with relationship concerns?
Yes. The website highlights support for couples issues, intimacy concerns, communication problems, premarital counseling, and relationship stress.
Does Creating Change LA offer therapy for sexual concerns?
Yes. The site specifically mentions sex therapy, erectile dysfunction therapy, painful sex concerns, postpartum sexuality support, and other sexual health and intimacy topics.
What general mental health concerns are mentioned on the website?
The website mentions support for anxiety, depression, grief and loss, codependency, addiction, life transitions, and adult children of dysfunctional families.
Can new clients start with a consultation?
Yes. The site invites prospective clients to contact the practice for a free phone consultation.
How can I contact Creating Change LA?
Phone: (310) 963-4216
Email: [email protected]
Facebook: https://www.facebook.com/LASexTherapyandPsychotherapy
LinkedIn: https://www.linkedin.com/in/nataliefinegoodgoldberg
Instagram: https://www.instagram.com/sextherapylosangeles/
Website: https://www.creatingchangela.com/
Landmarks Near Beverly Hills, CA
Beverly Drive is the clearest local reference point for this office and helps nearby clients quickly place the practice in central Beverly Hills. Visit https://www.creatingchangela.com/ for service details.
Rodeo Drive is one of the most recognized Beverly Hills landmarks and a useful orientation point for people searching for counseling nearby. Call (310) 963-4216 to learn more.
Beverly Gardens Park is a familiar local landmark that helps define the broader Beverly Hills setting for this practice. The website provides current therapy and consultation information.
Wilshire Boulevard is a major corridor near Beverly Hills and a practical reference for clients commuting from surrounding Los Angeles neighborhoods. Creating Change LA serves Beverly Hills and Los Angeles.
Century City is a nearby business hub that many professionals use as a geographic reference when looking for therapy and relationship support. More information is available at https://www.creatingchangela.com/.
Robertson Boulevard is another recognizable corridor for locals familiar with Beverly Hills and adjacent neighborhoods. Reach out through the website to request a consultation.
West Hollywood is close by and often part of the broader search area for people looking for relationship and intimacy-focused therapy. The practice supports both individuals and couples.
Santa Monica Boulevard is a major Los Angeles route that helps define the surrounding service area for clients traveling across the city. Visit the site for specialties and next steps.
Downtown Beverly Hills is a practical local reference for residents and professionals who want counseling in a well-known central area. The practice offers Beverly Hills-based therapy services.
Cedars-Sinai and nearby Westside medical and professional corridors help place the practice within a familiar part of greater Los Angeles. Contact Creating Change LA for a free phone consultation.